2025 is off to a good start 🏁
Rapid Growth, New Initiatives & Community Expansion
This quarter has been all about building momentum. Building on our learnings from the last quarter, we kicked off with a strong focus on scaling our impact, refining our offerings, and deepening community engagement. And the results speak for themselves.
Growth at a Glance
We’ve seen growth across key metrics:
Average Daily Orders: 2x growth in the last 3 months
Grooming Demand: 3x growth in the last 3 months
Quarter-to-Date Total Orders: 60% higher than the same period last quarter
Quarter-to-Date Revenue: 35% higher than the same period last quarter
Walking Demand: Crossed 100 daily walks milestone in our South Cluster
New Leadership Team ✨
Our new and improved leadership is now in place! Last quarter, our new Growth and Sales leads joined us. This quarter, our leads for Operations and Support joined. And starting next month, our new Tech lead will join the gang. With this, we are now fully equipped to take sploot to the next stage of growth.
Expanding Community Beyond Delhi NCR
Not just in numbers, we’re growing in connections too. The sploot community has expanded to Mumbai, Bengaluru, and Delhi NCR, bringing more pet parents together to learn, engage, and connect.
A key highlight of our expansion has been additions of experts to our community walks. We’ve gotten onboard three new experts– Mitali Salvi, Nikita, and Mansi.
We’ve also started doing community activations in high-rise societies in Delhi NCR - soon to be picked up in other cities as well.
We also got covered in The Hindu Business Line:
Problems We’re Working On:
Growth, Growth, Growth: How do we keep going strong month on month while keep marketing spend super efficient?
Service Quality: Fulfilment is the base expectation, but how do we ensure SOP adherence is ~100% ?
Product Metrics: How do we increase user retention, increase MTU%, and promote cross-sell %?
Looking Ahead
At-home dog grooming is our hero service - as is evident from the high growth rate month on month. What we’re seeing play out is users coming for one category, but also transacting in another category - even at the current scale. This is encouraging, since our long term goal is capturing share of wallet of a pet household.
Next 3 months, we focus on bringing in more customers on to the platform!
Until next time,
Garima & Arnav
 | A guest post by
|
Great going